Why the private sector is keen to be a Good Samaritan to new mutuals

By David Bicknell

There is a growing trickle of blogs, comments and discussions emerging around the idea of mutual joint ventures.

The mutuals concept has captured the imagination, even if precisely how they are going to be created; fund themselves; stand on their own two feet and compete in the commercial market has yet to evolve fully. And it will take some time.

Never one to pass up an opportunity, the private sector is now keen to offer itself as a Good Smaritan, lending a helping hand in helping mutuals get off the ground.

As a recent well-written paper from the Business Services Association puts it,  “…several barriers exist to realising the Government’s vision for mutuals. New mutuals spinning out of the public sector will face significant resource challenges – in terms of both expertise in areas such as human resources, finance and business planning, and start-up capital. Raising necessary capital will be a persistent problem for staff looking to form a mutual but lacking a trading history.

“A recent survey of British employee-owned companies found that one-third had difficulty accessing finance. Similarly, a number of studies have noted the “steep learning curve” faced by public sector employees when having to create a business plan, plot income generation for future years and develop marketing strategies – skills commonly required in the private sector. Partnering with a private sector provider through a mutual joint venture could offer a way of overcoming these barriers.”

Inevitably, there is a degree of self-interest here. As the Business Services Association guide  states, “there is a clear appetite amongst BSA members to enter joint venture agreements with, or as part of, new mutuals spinning out of the public sector.

“At the BSA-Pinsent Masons LLP 2011 annual lecture, Minister for the Cabinet Office, the Rt Hon Francis Maude said that the Government was open to hearing about new models from private providers partnering with mutuals to deliver public services. This put the ball firmly in the private sector’s court to consider how to rise to the Government’s challenge.”

It adds that the aim of the paper is therefore to be constructive, not to issue a list of requests for clarity or new demands of the Government, but rather how to work with the existing legislative landscape to make mutual joint ventures happen.

Nothing wrong with that idea. Joint ventures with the private sector may well turn out to be the way forward, provided the key words are mutual and joint. It is in no-one’s interests for a joint venture to be dressed up as a takeover.  As the title of the BSA’s document appositely puts it, it’s about “Making Mutuals Work.”

Jobs on offer – Government in need of “digital” talent

By Tony Collins

Some parts of government may be shrinking but there’s jobs on offer in the Government Digital Service.

Mike Bracken, the Cabinet Office’s Executive Director for Digital, says the Government is “badly in need of the talent to engineer ourselves out of our torpor”.

“We are hiring”, he says. His team have jobs in development, product management, interaction design, web ops, technology architecture and digital engagement.  Salaries are between £59k and £90k.

Says Bracken: “Over the last 15 years or more, across Government we have engineered digital products and services using risk aversion and long-term programme management as our guiding principles.

“Now that it is clear that rapid, user-led development using open source technologies, agile approaches to delivery and cloud-based infrastructure is the order of the day, we find ourselves badly in need of the talent to engineer ourselves out of our torpor.

“In short, with long-term contracts giving programme managers and departments only one lever to pull in order to change or create digital services, it’s never been more important that there is a choice within Government.

“While there have been a few raised eyebrows at hiring in these straitened times, let me be clear that we need digital talent all across Government. In policy, legal, procurement and service delivery, deep digital experience in Government is scarce.

“So I would recommend that we see this drive not just a one-off recruitment campaign for GDS, but the start of the digital transformation of all Government services. As well as hiring, I spend large amounts of my time looking to help transform existing people and processes.

Bracken was appointed the Government’s new Executive Director for Digital on 5 July 2011.

Government Digital Service

Government’s new ICT plan – the good, bad and what’s needed

By Tony Collins

There is much to commend the 102-page Government’s ICT Strategy – Strategic Implementation Plan”.  Its chief assets are the touches of realism.

In the past Cabinet Office documents have referred to the billions that can be cut from the annual government IT spend of £15bn-£20bn. This document is different.

In promising a saving of just £460m – and not until 2014/15 – Cabinet Office officials are not being ambitious, but neither are they making impossibly unrealistic claims. [The press release refers to £1.4bn of savings but there’s no mention of that figure in the document itself.]

The Implementation Plan also points out that the oft-quoted annual government IT spend of £16bn-£17bn is not spending in central government IT alone but includes the wider public sector: local government, devolved administrations and the NHS. The Implementation Plan concedes that there is “no definitive or audited record of ICT spending in central government for 2009/10”, but it adds, “the best estimates suggest this to be around £6.5bn in central government…”

Now at last we have a figure for the cost of central government IT. But we’re also told that the Cabinet Office has no control or strong influence over most of the ICT-related spending in the public sector. The document says:

“Though implementation is not mandatory outside central government, Government will work with the wider public sector to identify and exploit further opportunities for savings through greater innovation, and sharing and re-use of solutions and services.”

That said the document has some laudable objectives for reducing ICT spending in central government. Some examples:

–         50% of central departments’ new ICT spending will be on public cloud computing services – by December 2015. [Note the word “new”. Most departmental IT spending is on old IT: support, maintenance and renewal of existing contracts.]

–         First annual timetable and plans from central government departments detailing how they will shift to public cloud computing services – by December 2011.

–         Cost of data centres reduced by 35% from 2011 baseline – by October 2016. [What is the baseline, how will the objective be measured, audited and reported?]

Drawbacks:

It is a pity the document to a large extent separates IT from the rest of government. If simplification and innovation is to be pervasive and long-lasting senior officials need to look first at ways-of-working and plan new IT in parallel with changes in working practices, or let the IT plans follow planned changes.

Not that this is a black-and-white rule. Universal Credit is an essentially IT-led change in working practices. The technology will cost hundreds of millions to develop – an up-front cost – but the simplification in benefit systems and payment regimes could save billions.

Another problem with the Implementation Plan is that it is in essence a public relations document. It is written for public consumption. It has little in common with a pragmatic set of instructions by a private sector board to line managers. Too much of the Cabinet Office’s Implementation Plan is given over to what has been achieved, such as the boast that “an informal consultation to crowd source feedback on Open Standards has taken place…” [who cares?] and much of the document is given over to what the civil service does best: the arty production of linked geometric shapes that present existing and future plans in an ostensibly professional and difficult-to-digest way.

And many of the targets in the Implementation Plan parody the civil service’s archetypal response to political initiatives; the Plan promises more documents and more targets. These are two of the many documents promised:

“Publication of cross-government information strategy principles – December 2011” …

“First draft of reference architecture published – December 2011.”

Platitudes abound: “Both goals are underpinned by the need to ensure that government maintains and builds the trust of citizens to assure them that the integrity and security of data will be appropriately safeguarded.”

There is also a lack of openness on the progress or otherwise of major projects. There is no mention in the Implementation Plan of the promise made by the Conservatives in opposition to publish “Gateway review” reports.

What’s needed

More is needed on specific measures to be taken by the Cabinet Office when departmental officials resist major reform. The promise below is an example of what is particularly welcome because it amounts to a Cabinet Office threat to withhold funding for non-compliant projects and programmes.

“Projects that have not demonstrated use of the Asset and Services Knowledgebase before proposing new spend will be declined.

“Departments, in order to obtain spend approval, will need to move to adopt mandatory common ICT infrastructure solutions and standards, and spending applications will be assessed for their synergy with the Strategy.”

But these threats stand out as unusually unambiguous. In much of the Implementation Plan the Cabinet Office is in danger of sounding and acting like PITO, the now-disbanded central police IT organisation that had good intentions but could not get autonomous police forces to do its will.

Unless Cabinet Office officials take on more power and control of largely autonomous departments – and overcome the uncertainties over who would take responsibility if all goes wrong – the Implementation Plan could turn out to be another government document that states good intentions and not the means to carry them through.

It’s as if the Cabinet Office has told departmental officials to drive at a maximum speed of 50mph when on official business to cut fuel costs. Will anyone take notice unless the speed limit is monitored? It’s the policing, monitoring and open objective reporting of the Implementation Plan’s intentions that will count.

Otherwise who cares about nameless officials making 100 pages of boasts and promises, even if the proof-reading is impressive and the diagrams look good if you don’t try to follow their meaning?

SMEs and agile to play key role as Government launches ICT plan.

Cabinet Office’s Government ICT Strategy – Strategic Implementation Plan.

Puffbox analysis of Implementation Plan.

Is there a useful job for the Cabinet Office?

SMEs and Agile to play key role as Government launches ICT plan to deliver £1.4bn of savings

By David Bicknell

Cabinet Office minister Francis Maude has launched a plan to implement the Government’s ICT strategy which it says will deliver around £1.4bn of savings within the next 4 years and help deliver better public services digitally. 

In its foreword to the Strategic Implementation Plan, the Government says it is committed to reducing waste and delivering modern public services at lower cost:

We have already saved hundreds of millions of pounds in 2010/11 by stopping or reducing spend on ‘low value’ ICT projects. These quick wins demonstrate what can be achieved by taking a whole of government approach and challenging the way we operate and provide services.

The Government ICT Strategy, published in March 2011, described our longer term programmes of reform to improve Government ICT and deliver greater savings. This Strategic Implementation Plan provides a reference for central government and is designed to be read alongside the Government ICT Strategy.

“Our plans are focused on standardising government ICT. In the past, government departments worked to their own requirements and often procured expensive bespoke ICT systems and solutions to meet them. As a result, departments have been tied in to inflexible and costly ICT solutions which together have created a fragmented ICT estate that impedes the efficiencies created by sharing and re-use. It also prevents government from offering joined-up, modern, digitally-based public services that are suited to local requirements.

“Affordability in the current ‘age of austerity’ requires a different approach. The approach set out in this plan ensures that departments will now work in a collegiate way, underpinned by rigorous controls and mandates.

“This is not just a plan to reduce the cost and inefficiency of departmental ICT.  Effective implementation of the Strategy has already begun in programmes that will radically reform front line public services. For example, the Universal Credit programme is one of the first ‘Digital by Default’ services, using an Agile approach to reduce delivery risk and improve business outcomes. 

“Success or failure of government ICT depends on greater business preparedness, competency in change management and effective process re-engineering. That is why, although we focus on the common infrastructure as a way of significantly reducing costs, the ICT Strategy (and this plan) recognises the need for a change in our approach to ICT implementation. In particular, implementation will be driven through the centre, as a series of smaller, local ICT elements, rather than ‘big bang’ programmes that often fail to deliver the value required.”

Significantly, the government says it will continue to reduce waste by engaging SMEs:

“Building on the £300 million already saved (from May 2010 – March 2011) by applying greater scrutiny to ICT expenditure, government will continue to reduce waste by making it easier for departments to share and re-use solutions through the creation of an ICT Asset and Services Knowledgebase, applications store, using more open source, and improving the ICT capability of the workforce. At the same time, it will reduce the risk of project failure and stimulate economic growth by adopting agile programme and project management methods and reforming procurement approaches to make it easier for SMEs to bid for contracts. 

“For all relevant software procurements across government, open source solutions will be considered fairly against proprietary solutions based on value for money (VFM) and total cost of ownership. Success will be measured initially by a survey of each department’s compliance with the existing open source policy. Longer term, open source usage will be measured annually by the use of a departmental maturity model. The ICT Asset and Services Knowledgebase will be used to record the reuse of existing open source solutions, and the deployment of new open source solutions.”

Specfically on procurement, the Government says it has the potential to leverage its huge buying power in the ICT marketplace. But it admits that government procurement of ICT “has in some cases failed to deliver economies of scale and failed to deliver value for money to the taxpayer.”

The government says its objective is to “reform government procurement through the centralisation of common goods and services spend by funding improvements in technology, processes and government wide procurement resources to better manage total procurement spend and government wide standards, such as those for green ICT.”

“Government is therefore committed to become a single and effective ICT customer, leveraging buying power whilst remaining flexible on how it procures. As part of this process government will create a more open, transparent and competitive ICT marketplace embracing open standards and open source that will remove barriers to SME participation in public sector procurement to create a fairer and more competitive marketplace.

Government Procurement has a number of strategic goals, including to:

  • create an integrated Government Procurement (GP) to deliver and manage the Operating Model for Centralised Procurement for all common goods and services including ICT, delivering cost reductions in excess of 25% from the 2009/10 baseline of £13bn;
  • transform Government Procurement Service (GPS) to be leaner, more efficient and to become the engine room of government procurement, delivering savings through sourcing, category, data and customer management across all categories of common spend including ICT;
  • formalise agreements between GPS and all departments to deliver centralised procurement and to improve capability, including within the ICT spend category;
  • deliver policy and capability improvements covering EU procurement regulations; transparency in procurement and contracting; removing barriers to SMEs; and
  • mandate open standards and a level playing field for open source; streamline the procurement process using ‘lean’ plus supporting programme to develop the capability of civil servants who lead government procurements.

The government says its key procurement metrics will be

  • Total spend under management on ICT common goods and services
  • Savings on ICT common goods and services
  • Number of ICT contracts with a lifetime value greater than £100m
  • Time to deliver ICT procurements
  • Number of active ICT procurements

On Agile, the government says many large government ICT projects have been slow to implement and technology requirements have not always been considered early on in the policy making process, resulting in an increased risk of project failure. Agile project methods, it argues, can improve the capability to deliver successful projects, allowing projects to respond to changing business requirements and releasing benefits earlier.

Its Agile objective is to improve the way in which the central government delivers business change by introducing Agile project management and delivery techniques.

By 2014, it says, Agile will reduce the average departmental ICT enabled change delivery timescales by 20%.

In delivering this, the government says it will be measured by:

  • Number of departments who have used the online Agile facility
  • Number of projects using “agile” techniques, by department
  • Total number of instances where the virtual centre of excellence has been utilised

ICT Strategy Strategic Implementation Plan

OPM: ‘three key ingredients for a mutual’

According to this blog from the Office for Public Management, there are three key ingredients that make up a mutual:

* Getting key people on board

* Taking a strategic approach to looking at different options

* Managing the process efficiently

How new models of ownership may help the health and social care sector

Fiddling savings on shared services? Officialdom in need of reform

 By TonyCollins

An NAO report today suggests that some officials are fiddling projected savings figures from a shared services deal involving seven research councils.

It all began so well. A Fujitsu press release in 2008 said:

“UK Research Councils to implement shared services with Fujitsu. £40 million project will generate cost and efficiency savings across the organisations.”

An executive who representedFujitsu Services’ was quoted in the press release as saying at the time:

“Fujitsu is consistently proving that it can deliver effective shared services infrastructures and is playing a vital role in driving forward the transformational government agenda through shared services.

“Organisations that adopt a shared services approach can experience genuine economies of scale and reduction in costs which can be essential in their drive for continuous improvement.

Twenty-one months later Fujitsu and Research Councils UK parted company. The 10-year shared services contract began in August 2007. It was terminated by mutual consent in November 2009.

A revealing report, which is published today by the National Audit Office, shows how, despite the best intentions by the Cabinet Office to improve the management of IT-related projects and programmes, and decades of mistakes to learn from, some officials in departments are still making it up as they go along.

The worrying thing in the NAO report is not only what happened in the past – few will be surprised that the NAO report characterises the shared services deal as lacking professionalism. What’s worrying is officialdom’s more recent disregard for the truth when claiming savings for its shared services arrangements.

The NAO’s report”Shared Services in the Research Councils” suggests that officials manipulated – some could say fiddled – projected savings figures.

The NAO also found that officials awarded a £46m shared services contract to Fujitsu which came second in the bid evaluation. Exactly how the contract came to be awarded will be investigated soon by MPs on the Public Accounts Committee.

Origins of shared services contract  

In 2004 a review led by the Government adviser Peter Gershon suggested that the public sector should save money by sharing support services such as IT, HR and finance. In 2006 officials at the Department of Trade and Industry (now the Department for Business, Innovation and Skills) encouraged their colleagues at seven research councils to set up a shared service centre, which they did.

The UK Research Councils is an important organisation. In 2009/10 it spent £3.7bn, mostly on giving research grants to universities, the European Space Agency and other organisations. Its biggest recipient of grants is the Medical Research Council.

Fujitsu contract

Public servants appointed Fujitsu in August 2007 to put in place the ICT systems to underpin the shared service centre in a ten-year contract worth £46m. Fujitsu came second in the initial bid evaluations.

The NAO said that the bidding process produced a shortlist of three companies including Fujitsu. Said the NAO:

“The initial weightings applied by the [bid] panel had placed Fujitsu second: although the bid had scored well on quality, it was 19 per cent more expensive than the cheapest bid.”

An independent review commissioned by the project board backed the evaluations which put Fujitsu second. But the bid panel and the project board had concerns about the evaluation. The supplier chosen in the evaluation – which the NAO refuses to name – did not score well on quality requirements.

It appears that the bid panel and the project board preferred Fujitsu.

Mathematical error

Then officials happened to spot a mathematical error in the bid scoring. The corrected scoring left Fujitsu on top, as the new preferred bidder.

Said the NAO:

“… a mathematical error was identified by a member of the project team that changed the order of the preferred suppliers, leaving Fujitsu as the front runner

“The [bid] panel reconvened to discuss this but, rather than re-performing in full the quantitative and qualitative analysis and submitting this to independent review, it decided to appoint Fujitsu on the basis of a vote.

“In September 2007 the gateway review team concluded that the incident had weakened the value of the overall process and had left the project at risk of challenge.”

User requirements unclear

Full delivery was due in September 2008 but the project team and Fujitsu “quickly encountered difficulties, resulting in contract termination by mutual consent in November 2009”.

The NAO said there was “miscommunication between the parties about expectations and deliverables, primarily because design requirements had not been sufficiently defined before the contract started”.

Fujitsu consequently missed agreed milestones. “Fujitsu and the Centre told us that the fixed-rate contract awarded by the project proved to be unsuitable when the customers’ requirements were still unclear.”

Officials paid Fujitsu a total of £31.9 million, of which £546,000 related to termination costs. Despite the payments to Fujitsu, parts of the system were withdrawn and rebuilt in-house.

Overspend on Fujitsu contract

The NAO found there were “significant overspends on design and build activities and the contract with Fujitsu.”

At least £13m wasted on Fujitsu deal

Said the NAO:

“Had the Fujitsu contract worked as planned, we estimate that the additional £13.2m design and build costs … would not have been needed. In addition the project management overspend of £9.1m would have been lower, as, after termination of the Fujitsu contract, a significant overhead in managing contractors was incurred by the project.”

Fujitsu out – Oracle in

The breakdown in relations with Fujitsu led to the appointment of Oracle as supplier of the grants element of the project. “The contract with Oracle suggested that lessons had been learnt by the project following its experience with Fujitsu, with greater effort given to specifying the design upfront,” said the NAO.

Did officials know what they were doing?

In deciding how to share services the research councils came up with six options including setting up a centre run jointly by the councils or joining with another public sector agency such as one supplying the NHS.

But two of the options including the NHS one were dropped without proper analysis, said the NAO. The remaining four options were each given a score of one to three, against seven criteria. “The scores appear to be purely judgemental with no quantified analysis,” said the NAO.

Even if the six options had been properly appraised, the evaluation would have failed because it did not include a “do-minimum” option as recommended by HM Treasury.

“Overall, the quality of options appraisal was poor,” said the NAO.

Fiddling the figures?

 The NAO found that:

–         Initial estimates were of zero projected procurement savings from shared services. But by the time the first draft of the business case had been written the projected savings had soared to £693.9m.

–         When this project board queried this figure the research councils’ internal audit service scaled down the figure to £403.7m – but this included £159.3m of savings that internal audit had concluded were not soundly based.

–         Since the shared services centre began officials have recorded procurement savings of £35.2m against the business case and while of these are valid savings some are not. The NAO investigated 19 high-value savings that represented 40% of savings recorded to the end of 2010 and found that 35% “should not be claimed against the project investment”.

–         The research councils have been “unable to provide paperwork to substantiate the claimed saving”.

–         Savings claimed were indistinguishable from normal business practice such as disputing costs claimed by a supplier.

–         Clear evidence exists that the budget holder had no intention or need to pay the higher price against which the saving was calculated

–         Last month the research councils claimed that savings were £28m higher than they had reported previously owing to errors in the original numbers. But the NAO found that the councils were unable to reconcile fully the two sets of numbers; had not used a single method for calculating benefits or tracked these effectively; and had not included £7m of spending incurred by the councils. “Overall, this review has highlighted that Councils have not put in place proper processes to track benefits and forecast future operational savings,” said the NAO.

–         Further, investments needed to deliver projected savings have not been included in calculations.

–         Double counting. A revised target for projected procurement savings procurement “includes elements of double counting …”

Other NAO findings:

–        Four Gateway review reports of progress on setting up the shared services centre, including a review which put the project at “red – immediate action needed”, were not fully followed up. 

–         There was no evidence of intervention by the Department for Business, Innovation and Skills when it became clear the shared services project was likely to overspend.

–         The shared services centre has begun to match the pre-shared services payment performance of the research councils but a high number of invoices was on hold at the end of July 2011 because of problems with the end-to-end processes. About 5,900 invoices were on hold, awaiting payment, in July 2011, which was 21 per cent of all invoices due to be paid in that month. The reason for the delay was being investigated.

–         Despite the shared services arrangements, some research council staff were at times running parallel systems, or managing their businesses without adequate data.

–         In July 2011 the shared services centre had 53 key performance targets to meet but was only able to measure activity against 37 of them and of these met only 13..

–         Five of the seven research councils did not file annual accounts on time in 2011 in part because functions in the finance ICT system were not delivered by the project.

Some good news

Said the NAO:

“The grants function and its associated ICT system developed by the project has allowed the Councils to replace older systems that were increasingly at risk of failing. This is of critical importance, given that the processing of research grant applications lies at the heart of what the Councils do. The single grants system has the potential to make it easier for the Councils to collectively modify their processes in the future…”

Comment

The commendably thorough NAO investigation has shown once again how badly departments and their satellites are in need of independent Cabinet Office oversight when it comes to major IT-related projects. In that respect thank goodness for the Cabinet Office’s Major Projects Authority. But how much influence can it really have? How much influence is it having?

This NAO report suggests that some officials are fiddling the figures without a care for professional accounting practices. Double counting, not including full costs in projected savings calculations, not having paperwork to support figures and other such administrative misdemeanours indicates that some officials are making up savings figures as they go along.

What is to be done when some departments and their agencies are not to be trusted in managing major projects?

NAO report on shared services at seven research councils

Maude: “We want services to be run by mutuals, social enterprises and small businesses”

By David Bicknell

Cabinet Office minister Francis Maude is to reinforce the message that the government wants its  services to be run and delivered by mutuals, social enterprises and small businesses.

Maude will tell a conference: “In the current climate we can no longer afford waste – demand for services is growing at a time of fiscal constraint.

“But we should not tolerate wasting public money whatever the economic climate. We need to find new ways of delivering public services that are high quality, cost effective and genuinely responsive to the needs of individuals, communities and businesses at local level.

“We believe that nearly all public services can be improved by being delivered by a wide range of organisations. What and how services are delivered are more important than who they are delivered by, and competition breeds innovation and creativity. These in turn will deliver service improvements.

“We want services to be run and delivered by mutuals, social enterprises and small businesses; and we want the talented people who are enthusiastic about what they do to be freed up to deliver services in the way that they think is best.”

Maude’s message comes as most public sector managers say they outsource work to save money, with few believing it leads to improved services.

A survey of 100 human resources directors from government departments, local authorities, NHS trusts and police forces revealed concerns that outsourcing services to private firms would lead to a loss of expertise in the public sector.

The research, by Totaljobs.com, found that almost two-thirds of managers believed outsourcing would cut costs, while only one in four said it would deliver better quality services.

The report will be discussed at the conference aimed at examining the implications on recruitment and skills of Government plans to achieve £40 billion of procurement savings in the next three years

Mike Booker of Totaljobs.com said: “The perception that the skills needed in the public and private sector are somehow different is being swept away by the more pressing need to work together to achieve £40 billion in savings.

“While we’re seeing large numbers of public sector workers looking to migrate to the private sector, it must not be forgotten that essential private sector skills are in high demand in the public sector with our site alone housing 326 postings for public sector procurement professionals.”

CSC’s chairman and CEO to retire

By Tony Collins

CSC’s chairman and CEO, Mike Laphen, is to retire within a year,  reports ComputerworldUK.com.

His announcement comes at a time when the company faces some of the toughest challenges in its history with a US SEC regulatory investigation, an accounting controversy and a legal challenge over its statements in relation to its work on the NPfIT.

Anthony Miller, chairman of analysts TechMarket View, said CSC has undergone several “meaning of life reviews” as contract margins have been squeezed.

CSC has yet to sign a new agreement with the Department of Health over the future of Lorenzo and its NPfIT work. CSC’s share price today is a little above its five-year low.

ComputerworldUK.com

What sustainability – and business – leaders should learn from Steve Jobs

By David Bicknell

It’s a couple of weeks since Steve Jobs left us. Many tributes have been paid. With sustainability in mind, I liked this blog post from Andrew Winston entitled ‘What Sustainability should learn from Steve Jobs.’

It’s not so much about Apple and sustainability. But it’s about Steve Jobs’  eye for innovation and one important lesson that sustainability-minded leaders can learn from Jobs’ legacy: you should lead your customers and show them a better way.

Winston, who writes regularly for the Harvard Business Review, suggests that most large companies today are “fast followers” –  with ‘fiscal and strategic conservatism breeding a culture where execs prefer to wait and talk to customers before doing anything drastic. Of course customer (and other stakeholder) perspectives are critical. But as with tablet computers, when it comes to sustainability, often the customers don’t really know what they need.

“Companies often gather data on what their business customers think a sustainable product should be, and the survey might show that including recycled material is important, even if that’s a tiny part of the real footprint story. Nobody knows the value chain of your product and service as well as you do (or if someone else does, get them in the room pronto). So figure out where the impacts really lie and what you can do to reduce your customer’s footprint in ways they hadn’t considered. This might require asking heretical questions about whether the product should even exist in its current form or should be converted into more of a service.” 

Winston believes the next generation’s Steve Jobs is likely to focus on sustainability since that’s where the largest challenges and business opportunities lie.

I like Winston’s thinking on “fast followers.” It’s far easier to be a follower  than to take a lead, get out there, take a risk and make a market. That’s fine, as long as second place is somewhere, and not nowhere.

As well as sustainability and business leaders, maybe there’s also a lesson here for those who aspire to create public sector mutuals: to take a lead and show that there’s a better way.

A webinar on legal, procurement and contractual issues around public sector staff mutuals

By David Bicknell

This Thursday, 20th October, Local Government Law.tv is hosting a webinar on procurement and contracts issues arising out of the government’s encouragement of  the formation of staff mutuals by public sector employees to take over the running of services from their employers.

The course will cover the following:

•    Outline Government policy towards transfer to mutuals
•    Explain the provisions of the Community Right to Challenge under the Localism Bill
•    Outline issues which may arise under Public Contract Regulations
•    Consider  the ability of such a body to discharge a statutory function
•    Look at possible contractual issues  to be considered
•    Examine potential Governance issues which may arise