By David Bicknell
Some work published by PwC in the US has argued that top-performing U.S. organisations show greater mastery in how they leverage digital technologies by the way they embrace consumerisation, the Cloud and social media.
The management company’s Digital IQ survey says these companies are offering mobile tools for customers, measuring data through social media, mobilising applications to the public cloud and are applying innovative use of business intelligence. It also finds that most enterprises are still playing catch-up on the consumerisation of IT.
PwC believes the CIO plays a critical role in the planning process for increasing a company’s Digital IQ. It argues that CIOs must be excellent at managing the internal factory, but also excel at mobilising new plans into action.
The Digital IQ findings call for business leaders — and, in particular, today’s CIOs — to lead their organisations to change and innovate from the inside out. The report findings suggest that excellence in IT has not been commoditised and is still differentiating as a competitive advantage. Indeed, IT-enabled, multi-channel connections with customers can make a marked difference to business results. But to succeed, today’s CIOs — and the C-suite more broadly — must excel at not just managing internally, but also mobilising new plans into action.
PwC argues that a high Digital IQ requires the CIO to find better ways to sift through and drive insight from the increasing torrent of data streaming from every manner of device and interaction, and to create a platform that can deliver these capabilities across a varied set of changing mobile devices.
PwC’s survey showed that 63 percent of respondents revealed their greatest challenge is the inability to gather, understand and act on customer data. Fifty-eight percent cite an inability to quickly understand and adopt the new information technologies needed to be competitive.
“Consumerisation of IT is on the rise, and in the Survey we continue to see a need to serve the mobile customer, move to cloud services, and use data more effectively,” said Chris Curran, principal at PwC. “Organisations that have an integrated strategy—which includes technology—seem to perform better.”